Mintel Food and Drink Streams Added – Market Research Resource

We’re very excited to let you know that we currently have access to 4 UK data streams in Mintel: Food, Drink, Technology, and Retail Overview

What is Mintel?

Mintel is a resource that provides consumer market research reports covering different topics or sectors of the UK market.  Market research data on Mintel includes trends, statistics, brand and company information, and sector demographic data.

We currently have access to four data streams which cover the UK only:

  • Drink
  • Food
  • Retails Overview
  • Technology

Where can I access Mintel?

Access via the A-Z Online Resources page or directly via this link

Log in using your network username and password, then scroll down and click ‘I agree’

Please note that due to the more specialised nature of Mintel content, it is not searchable via LibrarySearch.

How do I search Mintel?

You can search for keywords and phrases using the search box at the top of the home screen or browse all reports in our subscribed streams via ‘My Reports’

Type search terms into the free-text box e.g. search by category, company, industry, or sector. A suggested list of reports will display as you type your terms.

Results are ranked by date (newest first) and according to the number of times your search term(s) appear in the report or insight.

You can refine your results using the filters on the left hand side of the screen e.g. filter by date, content, sector etc.

Mintel have created a quick video guide on how to run a search

What information can I get from a report?

Each report contains five key sections:

  1. Overview – contains the definition of the report and a short summary
  2. Market – contains size and performance information (i.e. sales)
  3. Consumer – contains key questions asked during consumer surveys
  4. Brand/Company – contains information on brand innovators and leading market shares
  5. Data – contains the appendix

Mintel have also created a quick video guide looking at the structure of reports

If you would like further information about Mintel or searching for consumer market research reports, please get in touch. ¬†We’re happy to help.

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